MAY/JUNE 2019

FROM THE EDITOR'S DESK

Your Two Cents

FEATURES

Photo Ops: Taking Advantage of Digital Camera Incentives

Photo Ops

Taking Advantage of Digital Camera Incentives

Despite their seeming ability to do anything and everything, there are still some things smartphones cannot do. That’s why camera manufacturers have developed new innovations like longer zoom ranges and faster image capturing, so everyone can develop their photography skills and catch the moment.

Motivation Is In the Cards: Spotlight on the IGCC and the Gift Card Industry

Motivation Is In the Cards

Spotlight on the IGCC and the Gift Card Industry

One of the strategic industry groups within the Incentive Marketing Association, the Incentive Gift Card Council educates and connects those who provide gift cards to the incentive, reward and recognition market. Here, we take a look at the trends in gift cards, as well as an overview of what’s up at the IGCC.

Measure & Improve: ROI Analysis Necessary for Successful Incentives

Measure & Improve

ROI Analysis Necessary for Successful Incentives

You can’t manage what you don’t measure, and incentives are no exception. For an exceptional incentive program, be sure to set the right goals and then measure your progress against them.

Be Proactive to Avoid Program Pitfalls: How to Recognize & Avoid Problems in Incentives & Rewards

Be Proactive to Avoid Program Pitfalls

How to Recognize & Avoid Problems in Incentives & Rewards

The best way to solve a problem is to avoid it in the first place. Learn more about some of the most common challenges that arise when running incentive and reward programs, as well as how to avoid them.

Table of contents for MAY/JUNE 2019 issue of Premium Incentive Products Magazine

WEB EXCLUSIVES

What You Should Know About: The Impact of Brand-Name Merchandise

For this issue’s In the Know, we tapped incentive industry experts to talk about why brand-name rewards have such a powerful impact.

Report: Loyalty Program Expectations on the Rise

Bond Brand Loyalty’s 9th Annual Loyalty Report reveals the primary drivers of loyalty program success. With rising expectations, learn how top programs differentiate themselves.

Table of contents for MAY/JUNE 2019 issue of Premium Incentive Products Magazine

GUEST COLUMNS

The Science of Engaging People

Engagement has come a long way in the past decade—progressing from a nice-to-have idea to a solid business strategy.